THE STRATEGY MASTERCLASS
A More Human Approach to Strategy for Creative Leaders / The course that will teach you a robust, proven method for strategic development — ready to apply to business, brand, digital and communications arenas.
Frameworks, case studies and resources that demystify strategy and help you begin your journey towards creative leadership.
The Strategy Masterclass is an online Masterclass for emerging Designers and Strategists that provides the necessary foundations to develop skills in strategy. I have taken 25 years of industry experience as a Strategy Director, Creative Director and agency owner and packaged the fundamentals of strategy into this Masterclass.
This Masterclass lays out the foundation in video modules—each containing simple lessons—that will prepare you for diving deep into specific areas of strategy later on. If you're interested in doing more strategic work or evolving your career towards a bigger, broader discipline that solves real-world business, communication and design challenges—this is where to start.
You will learn practical strategy frameworks, how to use them in your work and how to apply them in your journey towards leadership roles in strategy and creativite industries. This Foundation Masterclass is the first step in learning how to do work in brand strategy, communications strategy and digital strategy.
“Strategy shouldn't be the domain of the few — by learning the foundation of strategy you will be able to access other areas of strategy development with ease.”
I'll walk through case studies to show you how strategy and creativity were used to achieve results.
I'll talk you through some well known case studies and step through how a simple methodology can be applied to a range of strategies, from advertising to design and brand development.
By understanding the simple structure that each of these real-world projects use, you'll be better placed to link the business problem, with the right amount of research to inform your strategy — and your execution will be more on point.
I've chosen case studies you'll be familiar with and will break them down to a simple strategic structure to show you how each of them would be handled in an agency setting.
"The Strategy Masterclass helped me bring a more coherent structure to my approach to strategy development.
The reference material is excellent, and I’ve already referred back to course notes to help with current work. It’s stuff that should be taught as a core subject in any design discipline."
Kate Lochrin — Design & Creative Lead
"I am loving this course. It is self-paced – it suits the spurts of energy I can commit. I love that it is written by a practitioner rather than a theorist – the learnings are tried and tested. I love that it’s a resource for life. I can dip in and out of the further reading well into the future.
Needless to say, it’s got great content, well written and it looks good too. What’s not to love?"
Carol Mackay — Agency owner
Designers looking to understand strategy, this masterclass by @jimantonopoulos is worth a look https://t.co/l7Sw6PwhA6
— Aus Design Radio (@ausdesignradio) January 30, 2017
"Good strategy begins with empathy". Enjoying lesson 2 of Strategic Masterclass with @jimantonopoulos. Check it out https://t.co/rhkdzj5A2S
— Lauren Vilitati (@laurenvilitati) February 3, 2017
Looking to understand strategy? Then this masterclass https://t.co/1kocA97e8Z with @jimantonopoulos could be for you
— Tangram Consulting (@TangramSydney) January 31, 2017
@jimantonopoulos I just kicked off the strategy masterclass. Enjoying asking myself some tough questions!
— Mike Emery (@Mike_D_Emery) March 6, 2017
Exactly what every good designer needs to become great… strategic understanding. Good read by @jimantonopouloshttps://t.co/tlvPJOIgvV
— Martin James Power (@MJPower85) February 24, 2017
25 years experience in strategy development roles in digital, design, communications and brand development.
I've been working in the following arenas for over 25 years: Brand strategy, Brand development, Communications strategy, Digital strategy, User interface design, User experience design, Human-centred design. I co-own a strategic design firm named Tank in Melbourne, Australia.
My career started in the early years of the internet and has zig-zagged from there to cross the fields of design, digital and brand strategy. I'm inspired by human-centred design, entrepreneurship, leadership and anything that rattles the cage and pioneers an industry.
I run a journal for emerging Designers and Strategists in an effort to help them create a purposeful career, rattle the cage and challenge the status quo. Ultimately, I'm driven to use my experience to help emerging Designers and Strategists navigate and create purposeful careers.
Not ready? That's OK.
Join my weekly journal where I share my experiences and insights from 25+ years in the industry.
Subscribers receive early notification of all Strategy Masterclass updates and early access to the course.